We ride Supermoto. And every time we needed a new set of wheels, the maths stopped making sense. Same hubs. Same rings. Same spokes. Add a badge and the price runs away.

So we started building them ourselves. CNC-machined hubs, aircraft-grade aluminium rings, reinforced stainless spokes, bearings and seals already fitted. Made to order, in your colours, for your bike.

That's the whole idea. The money goes into the parts that carry you, not into the name on the box. If a spec doesn't earn its place on the wheel, it doesn't go on.

Not sure what fits your bike? Message us before you order. That's how most of our builds start anyway.